Evolve Corporate Finance, the national M&A advisory practice headquartered in Birmingham has advised the directors of Pet Treats Wholesale, a natural dog treat manufacturer based in Burton upon Trent, on its sale to The Nutriment Company.

Pet Treats Wholesale was launched in 2011 in response to a gap in the market to provide high-quality natural treats for dogs. Under the leadership of Dominic Jolivet and Louis Jolivet, the business has grown to be one of the UK’s leading manufacturers and suppliers of natural dog treats, and today produces more than 150 products and serves more than 2,000 retailers across the UK and Europe from its Burton Upon Trent manufacturing facility.

The sale to Stockholm-based The Nutriment Company will enable Pet Treats Wholesale to accelerate its growth plans, access a broader range of customers, both in the UK and across mainland Europe, continue to scale its operations through investment in its manufacturing facilities, and enhance its product offering. For The Nutriment Company, the deal is the latest in a series of recent acquisitions and aligns with their strategy to continue building a premium, natural pet food business with a footprint across Europe.

Following the sale, Dominic Jolivet, director and founder, has now exited the business, with Louis Jolivet, director, remaining in the business as part of its leadership team.

An advisory team at Evolve Corporate Finance advised Pet Treats Wholesale’s owners, led by director, David Lee and partner, David Neate, and supported by associate, Harry Ferguson.